Diamond Mirror

Titan Company Limited is set to expand its jewellery portfolio with a strategic entry into the lab-grown diamond segment, signalling a measured bet on the future of sustainable luxury. The Tata Group company announced that it will launch its first exclusive store for lab-grown diamond jewellery in Mumbai on 29 December 2025.

The new retail concept, branded “beYon – from the House of Titan”, is positioned as a lifestyle-led jewellery brand aimed primarily at modern women. With this launch, Titan moves beyond its established categories of watches and traditional jewellery to explore a fast-evolving segment that blends design, technology and ethical sourcing. The Mumbai store will showcase a curated range of lab-grown diamond jewellery, marking Titan’s debut in this emerging category.

According to the company, beYon is envisioned as a scalable format. Following the inaugural launch, Titan plans to open additional exclusive stores in Mumbai and Delhi over the near term, indicating confidence in consumer demand for lab-grown diamonds in key urban markets.

The move aligns with broader shifts in consumer preferences, where sustainability, transparency and value are increasingly influencing jewellery purchases. Lab-grown diamonds, which offer comparable aesthetics to mined stones with a lower environmental footprint, are gaining traction among younger and design-conscious buyers.

Titan’s jewellery business already houses well-established brands such as Tanishq, Mia, Zoya and CaratLane, each catering to distinct consumer segments. From a financial standpoint, the domestic jewellery business continues to deliver robust performance, reporting an EBIT of Rs 1,381 crore with margins of 11.1 percent. CaratLane contributed an EBIT of Rs 109 crore, translating into a 10.1 percent margin. The company’s international jewellery operations, while relatively small, posted an EBIT of Rs 16 crore with margins of 2.8 percent.

With beYon, Titan is clearly positioning itself to capture early momentum in India’s lab-grown diamond jewellery market.


Home Top Stories Exclusive Technology Events & News Brand Profile
Titan Enters Lab-Grown Diamond Jewellery Segment with beYon Brand Titan Company Limited is set to expand its jewellery portfolio with a strategic entry into the lab-grown diamond segment, signalling a measured bet on the future of sustainable luxury. The Tata Group company announced that it will launch its first exclusive store for lab-grown diamond jewellery in Mumbai on 29 December 2025. The new retail concept, branded “beYon – from the House of Titan”, is positioned as a lifestyle-led jewellery brand aimed primarily at modern women. With this launch, Titan moves beyond its established categories of watches and traditional jewellery to explore a fast-evolving segment that blends design, technology and ethical sourcing. The Mumbai store will showcase a curated range of lab-grown diamond jewellery, marking Titan’s debut in this emerging category. According to the company, beYon is envisioned as a scalable format. Following the inaugural launch, Titan plans to open additional exclusive stores in Mumbai and Delhi over the near term, indicating confidence in consumer demand for lab-grown diamonds in key urban markets. The move aligns with broader shifts in consumer preferences, where sustainability, transparency and value are increasingly influencing jewellery purchases. Lab-grown diamonds, which offer comparable aesthetics to mined stones with a lower environmental footprint, are gaining traction among younger and design-conscious buyers. Titan’s jewellery business already houses well-established brands such as Tanishq, Mia, Zoya and CaratLane, each catering to distinct consumer segments. From a financial standpoint, the domestic jewellery business continues to deliver robust performance, reporting an EBIT of Rs 1,381 crore with margins of 11.1 percent. CaratLane contributed an EBIT of Rs 109 crore, translating into a 10.1 percent margin. The company’s international jewellery operations, while relatively small, posted an EBIT of Rs 16 crore with margins of 2.8 percent. With beYon, Titan is clearly positioning itself to capture early momentum in India’s lab-grown diamond jewellery market.