Mini Diamonds (India) Ltd has announced the launch of an exclusive men’s jewellery collection through its wholly owned subsidiary, Namra Jewels Private Limited. The new collection features contemporary gold jewellery set with lab-grown diamonds, including cufflinks, bracelets, rings and brooches, expanding the company’s offering into a growing segment of men’s fashion and lifestyle jewellery.

The collection will be introduced progressively across online and offline channels during the festive season. The launch reflects the company’s focus on evolving consumer preferences, particularly the increasing adoption of jewellery by men as an expression of personal style across both formal and everyday occasions.

Expanding the Retail Offering

With the new category, Namra Jewels aims to reach a broader customer base while strengthening engagement across its retail ecosystem. The company expects the collection to support increased digital traffic and physical store footfall, while reinforcing its positioning as a broader lifestyle jewellery retailer.

Upendra Narottamdas Shah, Managing Director, said the new category complements the company’s existing portfolio and can contribute to long-term retail growth. He highlighted the potential of contemporary designs and quality craftsmanship to meet the changing preferences of male consumers.

Established in 1987, Mini Diamonds (India) Limited operates across the import, export, cutting and polishing of diamonds. Its Mumbai manufacturing facility is equipped with Sarin technology and automated polishing machinery. The company markets lab-grown diamond jewellery through B2B and B2C channels across domestic and international markets.