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Limelight Diamonds Unveils its 11th Store in Vashi


Limelight Diamonds, India’s largest and most trusted lab grown CVD diamond brand is delighted to announce its forthcoming expansion with a brand new store - one of their firsts, in Navi Mumbai. The new store opens in the fast-moving suburban of Vashi’s Sector 17, one of the most preferred shopping destinations for fashion and jewellery.

This expansive 400 sq. ft. store, nestled in Vashi, represents another significant milestone in Limelight's journey to expand its footprint across India. The brand now has 12 operational stores and 8 more opening in the next few months. This shall take the brand to 20 exclusive stores and 40 shop-in-shops spread across 25+ cities including Mumbai, Kolkata, Delhi, Jaipur, Varanasi, Hyderabad, Bangalore, Chennai etc. The Brand has rapidly established itself as the ultimate destination for solitaire jewellery. It boasts an exquisite collection of solitaire necklaces, bracelets, and earrings among other varieties, which reflects a perfect blend of a new-age technology and traditional fine jewellery.

The store’s retail design is carefully fashioned to complement the brand ethos, which exudes elegance, modernity, sustainability, and luxury. Inside, the brand illustrates a clean and minimalistic decor that radiates the beauty of their lab-grown diamond jewellery. Consumers are in for a treat with the marvel of a hologram display and an awe-inspiring 3D experience, making their visit memorable. In addition to that, the brand’s customer services include design customization, Lifetime Buyback, and 100% exchange guarantee that will instil further trust and confidence in the consumers visiting the store.

Expressing her excitement, Pooja Sheth Madhavan, Founder & MD of Limelight Diamonds says, “We have been receiving such a fantastic customer response for our brand and it brings me great joy and pride to open up our latest store in Vashi. Navi Mumbai is a well evolving metropolitan city and we are excited to establish our presence here. With our strong growing presence, we aim to strengthen our consumer base, offering them an exceptional opportunity to engage with our exquisite lab grown CVD diamond jewellery. And I believe that Limelight’s jewellery will serve as the perfect adornment for all the people here who would love to upgrade to diamond solitiaires from very small diamond studded jewellery as well as choose to spend their money wisely.”

Regional partner of Limelight, Mr. Shubham Jain of Alankar Jewellers, said, “We are extremely thrilled about our extended association with Limelight Diamonds. We have been working with the brand as a part of their shop-in-shop model and have witnessed exponential demand for lab grown diamonds. There is a lot of potential for this category and we cannot wait to present the best of lab grown diamond designs to all our customers.”

The strength of the brand is not only validated in the store presence across the country but also reflected in the consumer pick up and response in sales. In FY24, Limelight recorded gross sales of over INR 80 Crores nationally, more than a 230% jump compared to last year. Of this, the branded sales have tripled year on year resulting in a boost in the Company’s confidence to directly engage with customers and expand its retail presence. With the growing market presence, the Brand continues to strengthen their customer base, offering them an exquisite range of never seen before solitaire diamond jewellery.

Visit the new Limelight Diamonds store and experience the magic of diamonds like never before.