Pandora, the world's largest jewelry brand, today announces that Diamonds by Pandora is available in the United States and Canada. Featuring lab-created diamonds made in the United States from 100% recycled silver and gold, the new collection blends design and sustainability, making diamond jewelry – the epitome of luxury – affordable for more people.

Instead of waiting for the traditional gift-giving moments or for someone else to buy them a diamond, Pandora encourages women to celebrate their own milestones of modern womanhood, like graduating with a master's degree, getting promoted at work, or moving to a new city.

The collection campaign was produced by renowned artist, photographer and director Cass Bird and designed by fashion industry force Camilla Nickerson . It features supermodel and entrepreneur Ashley Graham and actress Rosario Dawson, both pioneers in their fields and advocates of self - empowerment.

" I am very excited to participate in this campaign," Rosario Dawson said . "Showing that brands can create something beautiful and brilliant with technology and knowledge of our natural world is really powerful."

"Celebrating women at every milestone is something really meaningful to me," Ashley Graham commented . "Throughout my career and after having my children I realized on a new level how important it is to honor your accomplishments and love yourself at every opportunity."

Each Diamonds by Pandora piece features a VS+ clarity lab created solitaire diamond ranging from 0.15 to 1.0 ct, hand set in sterling silver, solid 14kt yellow gold or solid 14kt white gold kt. The 33-piece collection is priced between $300 and $1,950 , and is available at 248 Pandora stores in the United States, 21 Pandora stores in Canada, and on pandora.net.

Lab created diamonds are identical to mined diamonds, but are made in a lab instead of being mined. They have the same optical, chemical, thermal, and physical characteristics and are graded according to the same standards known as the 4 Cs: Cut, Color, Clarity, and Carat. To reduce climate impact, Pandora's lab-grown diamonds are made, cut, and refined using 100% renewable energy. The collection also represents a milestone for Pandora: it is the first collection made with 100% recycled silver and gold. The company has committed to making all of its jewelry from recycled silver and gold by 2025.