The exquisite range of laboratory-created diamonds available at Michael Hill are certified under the SCS 007 Jewelry Sustainability Standard, offering unprecedented diamond origin traceability assurance, climate neutrality and a heightened level of transparency around environmental and social responsibility.

According to Tracemark’s Sustainable Luxury Consumer Report 2021, 63.5% of consumers sampled reported the pandemic made them more conscious of making ethical and sustainable purchasing decisions, a percentage that rises to more than 68% among frequent jewellery consumers.

Catering to such demand, Michael Hill’s offering allows customers to choose a beautiful stone that aligns with their values. As the company expanded its laboratorycreated diamond offerings in stores throughout 2020-2021, this category grew 183% with a large increase in consumers opting to purchase laboratory-created diamonds, especially amongst the younger generation. “At Michael Hill, we’re in the business of celebrating the special moments in peoples’ lives and we know that the story behind the jewellery matters. We’ve long had a focus on responsibility and ethical sourcing, and our offering of Certified Sustainability Rated Laboratory- Created Diamonds is an important part of our ongoing sustainability commitment.” – Daniel Bracken, CEO, Michael Hill

Setting a new standard of excellence, a Certified Sustainability Rated Diamond has been independently evaluated in accordance with the SCS-007 Jewelry Sustainability Standard - Sustainability Rated Diamonds and certified against five pillars of sustainability achievement.