In a significant move towards the lab-grown diamond (LGD) industry, Priyanka Gill has unveiled her latest venture, Coluxe, positioned as India’s next-generation fine jewellery brand specializing in lab-grown diamonds.

Coluxe aims to revolutionize the fine jewellery segment with an omnichannel strategy, blending digital-first accessibility with eventual retail expansion. The brand has secured early-stage funding from investors and plans to debut digitally in mid-2025, followed by flagship stores across key markets.

Announcing the launch on LinkedIn, Gill emphasized the transformative shift underway in the fine jewellery space. “Mass-scale adoption of new consumer behavior does not happen often, and when it does, it is truly revolutionary. Lab-grown diamonds are not just an alternative; they are the future of fine jewellery—visually and molecularly identical to mined diamonds, yet sustainable, ethical, and accessible.”

Innovative Offerings and Consumer-Centric Approach

Coluxe will introduce contemporary fine jewellery collections, including solitaire rings, pendants, earrings, tennis bracelets, and necklaces. Additionally, themed collections inspired by zodiac signs and gifting trends will be part of the brand’s portfolio.

A key differentiator for Coluxe is its integration of cutting-edge technology. The brand will leverage AI-powered customization, multi-use settings, and immersive shopping experiences to enhance consumer engagement. By redefining luxury in the LGD space, Coluxe seeks to set new global standards for fine jewellery.

Gill believes that Coluxe will play a pivotal role in shaping the industry’s future. “This is more than a business—it’s a movement. The future of fine jewellery starts now,” she stated in her LinkedIn post.