Lukson, a rising Indian brand in the lab-grown diamond jewellery segment, has unveiled its first-ever physical retail outlet in the heart of Hyderabad. Positioned as a space where “ethical elegance meets modern muse,” the store introduces a new era of conscious luxury for today’s discerning consumer.

Set in a high-footfall urban locale, the boutique-style outlet mirrors Lukson’s signature aesthetic—muted greens, warm beiges, and botanical-inspired curves—offering a tactile, immersive experience. Designed as a micro-gallery rather than a traditional jewellery store, it presents a thoughtfully curated journey through Lukson’s design-led, sustainable ethos.

“With this Hyderabad shop, we’ve created an approachable and design-forward space that tells our story in a deeply personal way,” said Anand Lukhi, Founder of Lukson. “It’s not just about jewellery—it’s about values, clarity of purpose, and modern storytelling.”

The store showcases in-house designed solitaire jewellery, elegant daily wear, and exclusive capsule collections. Features like modular retail zones and a rotating ‘Highlight of the Month’ ensure a fresh and evolving shopping experience for consumers who seek quality without compromise.

Architectural elements—such as fluted textures, matte finishes, and nature-inspired forms—symbolize the organic processes of lab-grown diamonds, providing a serene contrast to the brilliance of the pieces on display.

The opening aligns with India’s booming lab-grown diamond sector, which has seen over 35% YoY export growth and a significant rise in demand among Gen Z and millennial audiences. A recent GJEPC report (June 2025) highlights Hyderabad as a key emerging market, thanks to rising disposable incomes and an appetite for ethical, design-centric purchases.

“Our physical retail presence adds a new, more personal layer to our brand,” added Vedant Lukhi, Co-Founder. “It allows us to meet our community where they are—online and now, offline—without losing our focus on integrity, accessibility, and sustainability.”

Lukson’s retail strategy complements its digital-first foundation, forming a seamless omni-channel experience. The Hyderabad store is the first of many planned expansions as the brand pioneers a new blueprint for sustainable, everyday luxury in India.